Fog and Nature

Growcore Investments: We scale consumer brands.

About Us

Growcore™ invests in building scalable platforms within growing consumer verticals. We provide long-term capital - debt and equity -  and extensive experience working with founders to grow unique brands.  We believe in developing strong partnerships with experienced and proven management teams. Our reputation of respect, integrity and forward-thinking comes directly from our founders, the Fireman family, and extends to our network of loyal investors and entrepreneur advisors.  Growcore, formerly Fireman Capital Partners, has a proven track record developed over 39 transactions and over $400m invested across a wide range of consumer categories.

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The Team

 
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Dan Fireman

Managing Partner

As a Co-Founder of Growcore, Dan focuses on all aspects of the firm’s investment strategy, execution and portfolio company management. Dan received his BA from Emory University and his MBA from the F.W. Olin Graduate School of Business at Babson College.

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Chris Akelman

Partner

As a Co-Founder of Growcore, Chris is responsible for evaluating and executing new investment opportunities and supporting portfolio companies. Chris received his BA in Economics from Brown University.

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Russell Kazorek

Vice President & Controller

Russ has been with the Growcore team since 2011 and has over 18 years of private equity experience in finance. He is responsible for the financial accounting and tax reporting functions of the firm. Russ received his BA in Political Science and Environmental Studies from the University of Vermont.

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Devon Howard

Vice President

Devon has been with the Growcore team since 2015. He is responsible for evaluating and executing new investment opportunities and supporting portfolio companies. Devon received his BComm in Finance with a minor concentration in Entrepreneurship from McGill University.

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Andrew (AJ) Lagoo

Senior Associate

AJ joined the Growcore team in 2018. He is responsible for evaluating and executing new investment opportunities and supporting portfolio companies. AJ earned his MBA from Columbia Business School along with BSB's in both Finance and Marketing from the Carlson School of Management at the University of Minnesota.

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Molly MacKinnon

Manager of Accounting & Investor Relations

Molly has been with the Growcore team since 2015. She is responsible for managing accounts payables and receivables, investor relations, reporting, benefits and marketing. Molly received her BS in Business Administration with a concentration in Hospitality Management from the University of Massachusetts Amherst.

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Viniqua Gooding

Executive Personal Assistant

Viniqua joined Growcore in 2020. She is responsible for maintaining the Partners daily schedules, correspondence, contacts, personal projects, meeting arrangements as well as travel. Viniqua received her BA in Communication from The University of New Hampshire.

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Ben Rogers

Analyst

Ben joined Growcore in 2020. He is responsible for sourcing and evaluating new investment opportunities and supporting portfolio companies. Ben received his BS in Philosophy and Political Science from Emory University.

The Pros

 
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David Lannon

CEO of Tumalo Industries

As CEO of Tumalo Industries, David works closely with the Growcore team on a day to day basis. Prior to Tumalo Industries, David was an Executive Vice President for Whole Foods Market, overseeing the company’s rapid growth over a two-decade period.

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David O'Connor

Head of Business Development

David focuses on business development and analyzing potential acquisitions for Growcore. David received his BA in Managerial Economics from Bentley University.

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Dr. Karen Munkacy

Founder of Garden Remedies

“There has to be a better way.” That’s the reason Dr. Munkacy founded Garden Remedies. It’s Garden Remedies’ goal to provide convenient access to safe, top-quality medical marijuana that helps patients find relief from a wide variety of debilitating symptoms and live their best lives. By offering medical marijuana products that are all-natural and grown at our own cultivation facility, Garden Remedies is meeting the demand for a better alternative.

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Jeff Kiecke

Co-CEO of Bandon Holdings

Jeff co-founded Bandon Holdings in 2012. He is responsible for overseeing all aspects of operations including real estate and underwriting of acquisitions. Jeff graduated Summa Cum Laude from the University of Texas at Austin with a BBA from the Business Honors Program.

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Brian Portner

Co-CEO of Bandon Holdings

Brian co-founded Bandon Holdings in 2012. He is responsible for overseeing all aspects of operations including marketing, capital improvements and sourcing of acquisitions. Brian graduated from the University of Texas at Austin with a BA in Biochemistry and holds an MBA in Finance from the University of Texas at Dallas.

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Chris Mellgren

CEO of Surfside Coffee Holdings

Chris is currently the CEO of Surfside Coffee Holdings LLC a 54 location Dunkin’ Brands franchisee founded in 2014. During his tenure as CEO, Chris oversaw the acquisition and integration of 49 locations, the development of 15 and the divestiture of 10 units to an adjacent franchisee. While CEO Chris and his team oversaw a 300 basis margin improvement across the portfolio and a thirty percent increase in the valuation of the originally acquired restaurants.

Investments

Over the last thirteen years, the Growcore team has completed 39 transactions and has deployed over $400m in capital across a wide range of consumer categories.

 
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Bandon Holdings

Current

The largest network of gyms in the Anytime Fitness franchisee system.

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CANarchy

Current

A disruptive collective of independent brewers dedicated to bringing quality & innovative flavors to beer drinkers in the name of craft beer.

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Docklight Brands

Current

A portfolio of CBD-infused beverage, food and skin care brands.

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Dr. Jolly's

Current

The #1 selling extract brand in Oregon.

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Garden Remedies

Current

A vertically integrated cannabis company serving medical and recreational consumers in Massachusetts.

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Leafly

Current

The largest cannabis website in the world, producing cannabis focused content and facilitating online ordering in select markets.

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Purity Organics

Current

A multi brand holding company focused on better for you, organic beverage products.

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Surfside Holdings

Current

A southern Florida based operator of Dunkin' Brands restaurants.

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The Herb Center

Current

One of the first dispensaries in Bend, Oregon and a local favorite due to its vast array of products and consistently low prices.

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The Parent Company

Current

The largest vertically integrated omnichannel cannabis platform in California.

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Tilray

Current

A global leader in cannabis research, cultivation, processing and distribution.

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Tumalo Industries

Current

A cannabis focused portfolio of brands, farms, dispensaries, and manufacturing facilities which embody the commitment to quality and innovation that reinforce Oregon’s reputable cannabis market.

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Dunn's River Brands

Realized

A holding company of beverage brands focused on tea and functional wellness.

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Evolution Fresh

Realized

A producer of cold-pressed fruit juices, fruit smoothies, gourmet soups, salads and signature bowls.

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Hudson Jeans

Realized

A premium denim manufacturer and distributor.

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IdeaPaint

Realized

A producer and distributor of dry erase paint for the office, school, and home.

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Left Coast Ventures

Realized

A leading manufacturer, marketer, and distributor of premium cannabis products focused on the California market.

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Newton Running

Realized

A manufacturer and distributor of premium natural running footwear.

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Pilla

Realized

A manufacturer of technical sports eyewear.

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Privateer Holdings

Realized

A private equity firm focused on shaping the future of the global legal cannabis industry.

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Serena & Lily

Realized

A lifestyle retailer focused on home décor.

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Skip Hop

Realized

A global lifestyle brand devoted to designing innovative products for parents, babies and kids.

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We are always looking for the next big idea. Get in touch with us to find out more.

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