Fog and Nature

Growcore Investments: We scale consumer brands.

About Us

Growcore™ invests in the creation of scalable platforms within growing consumer verticals. We provide long-term capital - debt and equity -  and extensive experience working with founders to grow unique brands.  We believe in building strong partnerships that depend on identifying and investing in experienced, proven management teams. Our reputation of respect, integrity and forward-thinking comes directly from our founders, the Fireman family, and extends to our network of loyal investors and entrepreneur advisors.  The Growcore team has a proven track record developed over 39 transactions and over $400m invested across a wide range of consumer categories.


The Team

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Dan Fireman

Managing Partner

As a Co-Founder of Growcore, Dan focuses on all aspects of the firm’s investment strategy, execution and portfolio company management. Dan received his BA from Emory University and his MBA from the F.W. Olin Graduate School of Business at Babson College.

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Chris Akelman


As a Co-Founder of Growcore, Chris is responsible for evaluating and executing new investment opportunities and supporting portfolio companies. Chris received his BA in Economics from Brown University.

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Devon Howard


Devon has been with the Growcore team since 2015. He is responsible for evaluating and executing new investment opportunities and supporting portfolio companies. Devon received his BComm in Finance with a minor concentration in Entrepreneurship from McGill University.

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Russ Kazorek

Vice President & Controller

Russ has been with the Growcore team for over 10 years and has over 18 years of private equity experience in finance. He is responsible for the financial accounting and tax reporting functions of the firm. Russ received his BA in Political Science and Environmental Studies from the University of Vermont.

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Andrew (AJ) Lagoo

Vice President

AJ joined the Growcore team in 2018. He is responsible for evaluating and executing new investment opportunities and supporting portfolio companies. AJ earned his MBA from Columbia Business School along with BSB's in both Finance and Marketing from the Carlson School of Management at the University of Minnesota.

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Molly MacKinnon

Manager of Accounting & Investor Relations

Molly has been with the Growcore team since 2015. She is responsible for managing accounts payables and receivables, investor relations, reporting, benefits and marketing. Molly received her BS in Business Administration with a concentration in Hospitality Management from the University of Massachusetts Amherst.

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Viniqua Gooding

Executive Personal Assistant

Viniqua joined Growcore in 2020. She is responsible for maintaining the Partners daily schedules, correspondence, contacts, personal projects, meeting arrangements as well as travel. Viniqua received her BA in Communication from The University of New Hampshire.

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Ben Rogers


Ben joined Growcore in 2020. He is responsible for sourcing and evaluating new investment opportunities and supporting portfolio companies. Ben received his BS in Philosophy and Political Science from Emory University.

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Patti Olson


Patti joined Growcore in 2021. She is responsible for the financial accounting of the firm and funds. Patti received her BS in Management from Bentley University.

The Pros


David Lannon

CEO of Tumalo Industries

As CEO of Tumalo Industries, David works closely with the Growcore team on a day to day basis. Prior to Tumalo Industries, David was an Executive Vice President for Whole Foods Market, overseeing the company’s rapid growth over a two-decade period.


David O'Connor

Head of Business Development

David focuses on business development and analyzing potential acquisitions for Growcore. David received his BA in Managerial Economics from Bentley University.


Dr. Karen Munkacy

CEO of Garden Remedies

“There has to be a better way.” That’s the reason Dr. Munkacy founded Garden Remedies. It’s Garden Remedies’ goal to provide convenient access to safe, top-quality medical marijuana that helps patients find relief from a wide variety of debilitating symptoms and live their best lives. By offering medical marijuana products that are all-natural and grown at our own cultivation facility, Garden Remedies is meeting the demand for a better alternative.


Jeff Kiecke

Co-CEO of Bandon Holdings

Jeff co-founded Bandon Holdings in 2012. He is responsible for overseeing all aspects of operations including real estate and underwriting of acquisitions. Jeff graduated Summa Cum Laude from the University of Texas at Austin with a BBA from the Business Honors Program.


Brian Portner

Co-CEO of Bandon Holdings

Brian co-founded Bandon Holdings in 2012. He is responsible for overseeing all aspects of operations including marketing, capital improvements and sourcing of acquisitions. Brian graduated from the University of Texas at Austin with a BA in Biochemistry and holds an MBA in Finance from the University of Texas at Dallas.


Chris Mellgren

CEO of Surfside Coffee Holdings

Chris is currently the CEO of Surfside Coffee Holdings LLC a 54 location Dunkin’ Brands franchisee founded in 2014. During his tenure as CEO, Chris oversaw the acquisition and integration of 49 locations, the development of 15 and the divestiture of 10 units to an adjacent franchisee. While CEO Chris and his team oversaw a 300 basis margin improvement across the portfolio and a thirty percent increase in the valuation of the originally acquired restaurants.


Over the last thirteen years, the Growcore team has completed 39 transactions and has deployed over $400m in capital across a wide range of consumer categories.

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Bandon Holdings


The largest network of gyms in the Anytime Fitness franchisee system.


Docklight Brands


A portfolio of CBD-infused beverage, food and skin care brands.


Dr. Jolly's


The #1 selling extract brand in Oregon.

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Garden Remedies


A vertically integrated cannabis company serving medical and recreational consumers in Massachusetts.




The largest cannabis website in the world, producing cannabis focused content and facilitating online ordering in select markets.


Purity Organics


A multi brand holding company focused on better for you, organic beverage products.

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The Herb Center


One of the first dispensaries in Bend, Oregon and a local favorite due to its vast array of products and consistently low prices.

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The Parent Company


The largest vertically integrated omnichannel cannabis platform in California.




A global leader in cannabis research, cultivation, processing and distribution.

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Tumalo Industries


A cannabis focused portfolio of brands, farms, dispensaries, and manufacturing facilities which embody the commitment to quality and innovation that reinforce Oregon’s reputable cannabis market.




A disruptive collective of independent brewers dedicated to bringing quality & innovative flavors to beer drinkers in the name of craft beer.


Dunn's River Brands


A holding company of beverage brands focused on tea and functional wellness.


Evolution Fresh


A producer of cold-pressed fruit juices, fruit smoothies, gourmet soups, salads and signature bowls.


Hudson Jeans


A premium denim manufacturer and distributor.




A producer and distributor of dry erase paint for the office, school, and home.


Left Coast Ventures


A leading manufacturer, marketer, and distributor of premium cannabis products focused on the California market.


Newton Running


A manufacturer and distributor of premium natural running footwear.




A manufacturer of technical sports eyewear.


Privateer Holdings


A private equity firm focused on shaping the future of the global legal cannabis industry.


Serena & Lily


A lifestyle retailer focused on home décor.


Skip Hop


A global lifestyle brand devoted to designing innovative products for parents, babies and kids.


Surfside Holdings


A southern Florida based operator of Dunkin' Brands restaurants.

Image by Max Bender

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